Liam Carter
Color Street is a multi-level marketing (MLM) company that sells nail art products. There are two main ways to make money with Color Street: by selling products directly to consumers, and by recruiting people to become consultants for the company. While some people have found success in selling Color Street products, particularly those with a large social media following, others have found it difficult to sell the products due to the high prices compared to similar products available in stores. Additionally, there are costs associated with selling Color Street products, such as hosting events and purchasing test products. In terms of recruitment, while it can be a good way to make passive income, it can also be challenging to find people interested in joining the company. Ultimately, the amount of money one can make with Color Street depends on a variety of factors, including one's sales and recruitment efforts.
| Characteristics | Values |
|---|---|
| Company Type | MLM |
| Product | Nail art, nail polish strips, hand/nail care, and makeup |
| Commission | 25-40% of sales |
| Commission with enhanced structure | 30-55% of sales |
| Commission on recruits' sales | 3% |
| Commission on recruits' recruits' sales | 3% |
| Commission on sales of recruits 4 levels or more below | 1.5% |
| Commission on total sales of team | 1.5% |
| Commission on sales from downline as ranking increases | Higher commissions |
| Cost of starter kit | $129 |
| Cost of personalized website | $9.95 per month |
| Cost of samples | Not specified |
| Cost of promotional channel | Not specified |
| Cost of travel | Not specified |
| Cost of test products for consultations | Not specified |
| Cost of food, drinks, and games for parties | Not specified |
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What You'll Learn
Selling products directly to consumers
To sell Color Street products, you will first need to purchase a starter kit to become a Color Street stylist. This kit includes two of the most popular shades (Tokyo Lights and Beijing Beauty), 25 Tokyo Lights testers, a selection of hand and nail care products, makeup products, and information about digital guides to help you get started.
As a stylist, you can then purchase nail decorations and nail kits from Color Street at a commission of 25-40% and resell them to consumers. You can also earn bonuses by hitting monthly sales targets, with the lowest target set at $600. People who buy from you can become Preferred Customers, making automatic monthly orders at a 10% discount, although your commission will drop to 15% for these orders.
To sell the products, you will need to host events or conduct one-on-one meetings with potential buyers. Having a large social media following can also help you reach a wider audience and market the products to people beyond your immediate friends and family.
While Color Street offers an opportunity to make money through direct sales, it is important to consider the costs associated with running the business, such as purchasing samples and promotional activities.
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Recruiting people to become consultants
Recruiting people into the company to become consultants is another way to make money with Color Street. This method is harder but has greater rewards due to the compounding earnings of multi-level marketing. Multilevel marketing is one of the biggest industries in the world, and many people join this type of company.
When you recruit someone into your team, you can earn 3% of the commission from their sales. This is called a Leadership Level Bonus. You can also earn 1.5% commission from the sales of people four levels or more below you in the scheme, and an extra 1.5% commission from the total sales of your team. These bonuses are called the Leadership Depth Bonus and Team Bonus, respectively.
To recruit people, you will need to host events or do one-on-one meetings to get them interested in joining Color Street. You can also market to people through social media. When you first start, your clients will likely be your friends and family members, but to be successful, you will need to branch out and find other potential recruits.
It's important to note that some people view MLM companies negatively, as they feel there is a "bait and switch" where people join to make money but end up spending money to meet various qualification requirements. Additionally, there is a chance that you will lose money with Color Street due to the costs of running a business, such as buying products, hosting events, and driving to meet potential recruits.
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Hitting monthly targets for bonuses
Hitting monthly targets is key to earning bonuses with Color Street. While Color Street stylists do not have to hit a monthly target, they must sell $300 worth of product for at least one month every six months to remain 'active'. This is a high target when you consider that each set of nails sells for $11 to $15 or less. However, this target can be met either by selling products to the public or by purchasing products for yourself.
If you are struggling to hit your monthly target, you may want to consider purchasing Color Street products yourself. This will help you maintain your 'active' status. However, it is important to keep in mind that there are costs associated with selling Color Street products. For example, you will need to host events or meetings with potential buyers, and you may need to purchase test products for these consultations.
To be successful, you will need to branch out beyond your friends and family and market to other potential buyers. Building a large social media following can help you reach a wider audience and increase your sales. Additionally, hosting parties can be an effective way to sell products, although this can be costly as people will expect food, drinks, and entertainment.
Hitting monthly targets can earn you bonuses of up to 10% in extra commission. For example, the "Stylist" rank offers a 3% bonus on monthly sales when you purchase the $129 intro kit and sell more than $300 worth of products in a month. The next rank, "Senior Stylist", requires the same but with two recruits who have reached the "Stylist" rank.
There are also other bonuses you can earn, such as the Jump Start Bonus, which is earned when you hit certain goals upon signing up. Recruiting others to join your team can also lead to bonuses, such as the Enroller Matching Jump Start Bonus and Enroller Bonuses.
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Building a large social media following
To build a large social media following for your Color Street nail business, you can employ several strategies and techniques. Firstly, focus on a clear niche and post content consistently. Identify your target audience and create content that caters to their interests and search queries. This could include tutorials, product reviews, or behind-the-scenes content. Respond to comments and messages, fostering conversations and showing appreciation for your followers. This engagement builds a community and encourages others to join and interact with your content.
Utilize hashtags effectively by researching and employing relevant, popular hashtags that align with your content and audience's interests. This increases the visibility of your content and makes it easier for your target audience to discover you. Additionally, follow and interact with similar accounts and influencers in your niche. Collaborating with influencers can help expose your profile to their established audiences, expanding your reach.
You can also host giveaways and contests that require participants to follow your account and engage with your content. This strategy incentivizes participation and attracts new followers interested in winning prizes. Another strategy is to allocate a budget for targeted advertising on social media platforms. Utilize the advertising tools provided by these platforms to reach a wider audience and increase brand exposure.
Remember that building a substantial following takes time, effort, and patience. Regularly analyze your social media analytics to understand which content generates the most engagement and adjust your strategy accordingly. This process ensures that you are creating content that resonates with your audience and establishes your presence in the nail art community.
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Hosting in-person parties
To host a successful in-person party, there are a few things you should keep in mind. First, consider the costs associated with hosting. Providing food, drinks, and entertainment for your guests can add up quickly, so be mindful of your budget. It's also important to branch out beyond your friends and family, as they may get annoyed if they feel like you're constantly trying to sell to them. Instead, market to a wider audience and grow your social media following to attract more potential customers to your party.
When hosting the party, create an engaging and fun atmosphere. Demonstrate the nail strips and showcase their ease of use, quick application, and flawless finish. You can also offer one-on-one consultations during the party, allowing guests to try the product themselves and ask questions.
In-person parties provide an opportunity to build relationships with potential customers and showcase the benefits of Color Street nails. By hosting these parties, you can increase your sales and earn commissions, which can range from 25-40% of sales. Remember, your earnings depend on your effort and dedication to selling the product.
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