Caleb Foster
In 2017, 7-Eleven launched its own makeup line, which includes nail polish remover. The convenience store developed its own private label cosmetics brand, which features sleek black packaging with gold logos and clear lids and caps that showcase the product colours.
| Characteristics | Values |
|---|---|
| Nail Polish Remover | Sold at 7-Eleven |
| Makeup Line | Developed by 7-Eleven |
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What You'll Learn
7-Eleven's private label cosmetics brand
7-Eleven, the beloved American (and international) convenience store chain, launched its own private label cosmetics brand in 2017. The brand, called Simply Me Beauty, offers a range of products, including eyeshadow palettes, blushers, highlighter, bronzer, BB foundation creams, hi-def concealers, volumizing mascara, eyebrow powder and wax, eyeliner, lip gloss and crayons, cream lipsticks, translucent powder compact, faux eyelashes, assorted makeup brushes, a blender sponge, eye makeup remover wipes, nail buffer, and nail polish remover.
Simply Me Beauty products are available in select 7-Eleven stores nationwide and are priced at under $5, making them accessible and affordable for beauty lovers on a budget. The brand's sleek packaging features black with gold logos and clear lids and caps that showcase the product colors.
The launch of Simply Me Beauty reflects 7-Eleven's strategy of expanding its private-label offerings beyond food and beverages. The company has identified the growing popularity of private brands among consumers, especially millennials who appreciate value and quality. By introducing a cosmetics line, 7-Eleven provides convenience and accessibility to its customers, allowing them to purchase food and makeup under one roof.
The introduction of a private label cosmetics brand by 7-Eleven has sparked varied reactions from shoppers. While some may find it unusual for a convenience store to sell makeup, others appreciate the convenience of being able to purchase a range of products in one place. Overall, the launch of Simply Me Beauty by 7-Eleven offers customers an affordable and convenient option for their beauty needs, whether they are making a roadside pit stop or looking for a late-night beauty fix.
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Nail polish remover product features
In 2017, 7-Eleven launched its own makeup line, which included nail polish remover. While the nail polish remover product from 7-Eleven may be convenient for customers, it is unclear what ingredients it contains.
When it comes to nail polish remover, there are several ingredients to be mindful of. Many standard options on the market are made with acetone, a flammable substance with a distinct odor. Exposure to acetone can irritate the eyes, nose, and throat. Other common ingredients in nail polish removers include ethyl acetate, butyl acetate, isopropyl alcohol, and toluene. While these solvents are typically only present in low levels, they can be dangerous if ingested or inhaled in large quantities.
In recent years, some brands have launched nail polish remover options that do not contain acetone or other potentially harmful ingredients. These alternative formulas may contain beneficial ingredients such as glycerin, which has moisturizing properties, and vitamin E, which can help prevent cracked skin around the nails and cuticles. It is important to read the product ingredient statement on the label to determine whether any potentially harmful ingredients, such as formaldehyde or parabens, are present. Formaldehyde, which can be listed as formalin or methylene glycol, is a known carcinogen, and parabens have also been shown to be cancer-causing.
Overall, when used correctly and sparingly, nail polish removers, including those made with acetone, present an acceptable risk. However, it is important to use acetone-based nail polish removers in a well-ventilated area to minimize the risk of irritation.
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Other 7-Eleven makeup products
7-Eleven, the popular convenience store chain, launched its own makeup line in 2017. The line includes a variety of products, including:
Eyes: The range features eyeshadow palettes with double-duty eyeshadows, eyeliner, volumizing mascara, and faux eyelashes. You can also find eyebrow products, including brow powders and waxes, and an eyebrow brush.
Face: 7-Eleven offers blushers, bronzers, highlighters, and BB foundation creams. They also have translucent powder compacts and makeup brushes, including a blender sponge, for application.
Lips: The line includes lip products such as lip gloss, lip crayons, and cream lipsticks, with a stunning berry shade mentioned by one source.
Nails: In addition to nail polish remover, 7-Eleven's makeup line features a nail buffer.
Skincare: 7-Eleven also offers makeup remover wipes, which are great for a fresh start, and are likely to be budget-friendly, as the brand is known for its affordable products.
The packaging of the 7-Eleven makeup line is sleek and stylish, with black packaging featuring gold logos and clear lids or caps that showcase the product colors. The brand also prioritizes sustainability in its product packaging, aiming for 50% sustainable material use by 2030.
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Customer opinions on 7-Eleven makeup
In 2017, 7-Eleven launched its own private label cosmetics brand, Simply Me Beauty, which is available in select stores nationwide. The collection includes eyeshadow palettes, blushers, highlighter, bronzer, BB foundation creams, hi-def concealers, volumizing mascara, eyebrow powder and wax, eyeliner, lip gloss and crayons, cream lipsticks, translucent powder compact, faux eyelashes, assorted makeup brushes, a blender sponge, eye makeup remover wipes, nail buffer, and nail polish remover. Every product in the collection is under $5.
That being said, some customers have criticized the packaging, with one blogger describing it as "cheesy" and "cheap". This customer also noted that the strong tape used to seal the boxes made it difficult to open the products without damaging the packaging.
Some customers have also expressed concerns about the quality of the products, given that they are made in China. However, others have defended the quality, with one Reddit user saying that they liked the shade of the blush they purchased and that it looked natural on their skin. Another Reddit user recommended the $2 eyeliner sold at 7-Eleven, saying that it "looks good".
Overall, while there may be some initial skepticism about the quality and positioning of 7-Eleven's makeup line, the convenience and affordability of the products seem to be winning over some customers.
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Retailers that sell nail polish remover
In 2017, 7-Eleven launched its own makeup line, which included nail polish remover. However, it is unclear whether 7-Eleven stores sell nail polish remover from other brands.
There are many other retailers that sell nail polish remover, including:
- Walmart: Offers a range of nail polish removers, including the ONYX Professional 100% Pure Acetone Maximum Strength Nail Polish Remover.
- Amazon: Features best-selling nail polish removers like the Gellen Gel Polish Remover Kit and the Butter LONDON Nail Polish Remover Pads.
- Greenlane Beauty: Sells nail polish remover, with options like the NAILBERRY Miracle Corrector Pen and the KAROLIN VAN LOON Terra Fresh Remover.
These retailers provide a variety of nail polish remover options, including acetone-based and acetone-free formulas, as well as individual products and kits that include additional tools for nail care and manicures.
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Frequently asked questions
Yes, 7-Eleven sells nail polish remover.
You can buy nail polish remover from any 7-Eleven convenience store.
7-Eleven sells its own private label brand of nail polish remover.
7-Eleven has its own makeup line that includes eyeshadow palettes, blushers, highlighter, bronzer, foundation creams, concealers, mascara, eyebrow products, eyeliner, lip products, translucent powder, faux eyelashes, makeup brushes, and more.
Yes, 7-Eleven is a convenience store that sells a wide range of products beyond food and drinks, including personal care items, household essentials, and now even makeup.
